Newk’s Eatery made its Southwest Louisiana debut last month and response from the Lake Charles community has been as robust as the food served at this popular fast-casual chain. The franchise is owned by New Orleans-basedSoutheast Restaurant Group (SRG) and holds the distinction of being Newk’s 100th franchise nationwide.
"We chose Lake Charles for our first Newk’s franchise because we felt the market would be receptive to the kind of food and guest experience we offer,” says Phil Ryan, Special Projects Manager of SRG.
Tempting Diversified Menu
Newk’s brand emphasizes bold flavors and remarkably fresh ingredients. Their diverse menu features flavors that range from homemade Southern staples to fresh-tossed salads, artisan pizzas, hot toasted sandwiches, kettle batch soups, and made-from-scratch desserts. Many of their menu selections stem from time-tested family favorite recipes of the Newcomb family. They pride themselves on fresh ingredients, including imported cheeses and prime meats, hand-chopped seasonal vegetables, house-roasted garlic, homemade dressings and infused olive oils.
"We brine and grill our own chicken, cook our own steak, slice our cheese and cooked meats like salami and ham at the restaurant. Most of our dressings are made in-house from scratch,” says Ryan. Guests can also enjoy flavorful meals on the go with Newk’s convenient Grab-N-Go and online ordering options, as well as its thriving catering service.
More than Your Average Fast-Casual Chain
The Lake Charles franchise is the third Newk’s in the nation to boast the brand’s updated "Generation 2” design, featuring streamlined, user-friendly amenities such as dual beverage stations and a modern color scheme that incorporates the hues of Newk’s always-fresh ingredients and the brand’s signature open-view kitchen. Patrons order their meal near the front door, fill their beverage cup, and choose a seat. After that, it’s service with a smile. Staff members bring food to the customer’s table and clean up when guests leave.
Accessorize Your Meal at the Roundtable
One of the most unique features at Newk’s Eatery is their Roundtable, a deluxe condiment bar with pepperoncini, capers, fresh shredded parmesan, jalapenos, sriracha and Tabasco sauces, and straw-thin breadsticks. Newk’s allows you to be creative with your food!
Dining for a Cause
Newk’s invites diners in Lake Charles and throughout all their franchise locations to join together inraising $100,000 for ovarian cancer research. Each of Newk’s 100 restaurants have committed to raising $1,000, inviting guests to add a dollar or more to their purchases at the register. The celebration is an outgrowth of Newk’s year-round ovarian cancer awareness movement, named "Newk’s Cares,” which has so far raised more than $280,000 for the cause. Inspired by the personal cancer battle of Lori Newcomb, wife of Newk’s CEO and Co-Founder, all proceeds raised in Lake Charles and Newk’s other markets will be donated to Ovarian Cancer Research Fund Alliance.
More to Come
Southeast Restaurant Group currently owns and operates 28 restaurants in seven states spanning Texas to Florida, but this is this company’s first Newk’s. SRG plans to open 15 Newk’s Eateries in Southwest Louisiana and Southeast Texas over the next seven years.
Newk’s Eatery has been open in Lake Charles for just a month, and Ryan says the feedback management has received so far is overwhelmingly positive, especially in regards to their staff members. "We hired positive attitudes over experience,” says Ryan. "We wanted people who would smile and welcome our guests.” Newk’s Eatery is located at 339 West Prien Lake Road across from Prien Lake Mall.