2011 Readership Survey Results

Gender
80.6% are female
19.4% are male
Age
19.4% are 18-25
25.8% are 26-35
19.4% are 36-45
22.6% are 46-55
12.9% are 56-65
Education Level
61.3% have college educations
19.4% have graduate school educations
6.5% have beyond graduate school educations


Household Income
26.7% make less than $60,000
26.7% make between $80,000-$100,000
40% make over $100,000
Home Owners
74.2% own their own home
Pet Owners
61.3% have a pet
Vehicle Owners
25.8% own 1 vehicle
48.4% own 2 vehicles
25.8% own 3 or more vehicles
51.6% of readers will purchase another vehicle in the next 2 years


Readers
58.1% of readers read Thrive monthly
51.6% keep Thrive on a monthly basis
9.7% keep Thrive for a couple of months
12.9% keep Thrive indefinitely
83.3% read Thrive Magazine to check out local coupons, discounts, promotions, etc.
71% view past and current issues of Thrive online
Distribution
51.6% pickup Thrive at grocery stores
25.8% pickup Thrive at retail stores
9.7% pickup Thrive at hospitals/doctor's offices
58.1% pickup Thrive at restaurants
16.1% read it online

Facebook

73% of readers
are a fan of our Facebook page
 

Favorite Sections
35.7% of readers chose Happenings
28.6% of readers chose Who's News
25.0% of readers chose Solutions for Life
21.4% of readers chose Business Buzz
14.3% of readers chose The Last Word
10.7% of readers chose By The Numbers
10.7% of readers chose First Person
 7.1% of readers chose Community Contributors
 0.0% of readers chose McNeese Coral
 
Future Articles
Readers would like to see these articles more in Thrive
  Area Events/Culture 41.4%
  Travel - 34.5%
  Fitness 24.1%
  Relationships 24.1%
  Finance 20.7%
  Fashion 17.2%
  Health 17.2%
  Beauty/Skincare 17.2%
  Home 17.2%
  Hobbies 10.3%
Reader suggestions:
Local photo's, Local people, Leadership & Professional Development


Locally
96.7% of readers make an effort to eat and shop locally
 
Why do our readers visit local casinos?
 
Dining 43.3%
Entertainment - 33.3%
Gambling 10%
Conference 10%
Relaxation 3.3%
Shopping 0%
Travel
Why would our readers be interested in traveling outside of SWLA?
 
Relaxation 79.3%
Entertainment 65.5%
Shopping 51.7%
Dining 41.4%
 
Where do our readers travel for specialty shopping?
 
Houston 87.1%
Lafayette - 41.9%
Baton Rouge - 38.7%
New Orleans 25.8%
Beaumont/Orange - 22.6%
Shreveport 3.2%
 
Where do our readers travel for weekend getaways?
 
Houston 72.4%
Kemah - 62.1%
New Orleans 55.2%
Galveston 48.3%
Natchitoches - 20.7%
St. Francisville - 13.8%
Baton Rouge - 10.3%
Lafayette - 3.4%
Beaumont 0%
Shreveport 0%

   

 

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