The Impact of Tourism on SWLA’s Economy

Tourism is a driving force behind economic prosperity and community growth. More than travel, it’s about people, work, and opportunity. Visitor spending extends to industries like finance, insurance, and real estate, while also enhancing Southwest Louisiana’s cultural identity. As tourism grows, so does our ability to offer world-class amenities, attract new talent, and build a stronger future for our home.

Tourism Builds our Community
In 2023, Calcasieu Parish welcomed seven million visitors, generating $800 million in total spending—a 3.3% increase from 2021, according to the 2023 Travel USA Report by Longwoods International. Per-person trip expenditures rose from $184 in 2021 to $195 in 2023. Every dollar spent in Southwest Louisiana supports local businesses, provides jobs, and strengthens our economy.

Even more significant is visitor loyalty. An astounding 82% of overnight guests in 2023 were repeat visitors, a testament to their positive experiences and ongoing economic impact. These returning visitors, along with new ones, help fund public services that benefit everyone, reducing the financial burden on our community.

Visit Lake Charles works year-round to attract leisure travelers, meetings, and sporting events that drive economic growth in Southwest Louisiana. But beyond these large-scale events, the visitor experience tells a powerful story of tourism’s impact.

Last year, Southwest Louisiana visitors came from our regional drive market, with Houston leading the way—making up 26% of all travelers and driving 27% of total spending. Shreveport visitors, however, spent the most per trip, averaging $409 per person. Many flocked to the casinos, with Houston travelers 44% more likely to try their luck and 43% more likely to indulge in nightlife. Others sought different experiences—Lafayette visitors favored attractions, while those from New Orleans spent 74% more on outdoor recreation.

As visitors explored Southwest Louisiana, their impact extended far beyond sightseeing. Spending surged, making up 18% of total spending—up 36% from the previous year.
Restaurants saw the biggest boost, with visitors accounting for 27% of all dining revenue spent in the region—proof that Southwest Louisiana’s incredible culinary scene continues to attract and satisfy travelers. Retailers also felt the effects, as 13% of all retail spending came from visitors, while 16% of spending supported attractions.

More importantly, 26% of all visitor spending went directly to locally owned businesses. Whether it was a family-owned seafood restaurant, a boutique shop, or an experience, visitors chose to spend where it mattered most.

Tourism is not just an industry; it’s a resource for building a stronger, more vibrant community.