Where HEALING Becomes A HABIT

by Madelaine Brauner Landry

Pain relief, neurological support, injury recovery and overall wellness are gaining attention—and many are now finding answers in an unexpected place: the cold. Cryotherapy is becoming a go-to solution for people seeking natural, non-invasive ways to reduce inflammation, boost energy and feel better every day. What used to be seen as a luxury is now part of a more intentional, accessible lifestyle, especially as you age.

At Lake Charles Cryotherapy & Recovery, founder Bradley Materne built the business on one guiding belief: healing should be simple, science-backed and centered around community.
“Our work is guided by a simple but powerful mission,” Materne says. “To help people live longer, stronger and more intentionally by reducing inflammation and staying consistent with wellness. Recovery isn’t a luxury—it’s a lifestyle.”

For over eight years, the center has served Southwest Louisiana, constantly adjusting to better meet the real needs of its neighbors. “We’ve listened closely, refined our hours and offerings, and partnered with local therapists and gyms to reinvest in our region’s wellness,” Materne explains.

Cryotherapy—also known as cold therapy—uses short bursts of low temperatures to spark the body’s natural healing process. Once used mainly for skin conditions, today’s cryo chambers help reduce pain, manage inflammation, boost metabolism and support better sleep and stress relief.

“Recovery isn’t something you wait to do after you’re hurting,” says Materne. “It’s something you build into your week—just like movement, nutrition or prayer. That’s when healing becomes a habit.”

Cryotherapy’s key benefits include:
• Soothing Pain & Inflammation – Cryo can ease joint pain, stiffness and swelling. For those who prefer a gentler option, Normatec compression boosts circulation and recovery.
• Improving Sleep – Cold exposure helps regulate stress hormones and endorphins, leading to deeper, more restful sleep.
• Boosting Metabolism & Energy – Cryotherapy activates brown fat and increases your resting metabolic rate, supporting energy, weight management and long-term vitality.
• Sustainable Routine – Two to four sessions a week offer real, lasting benefits—without overwhelming your schedule or wallet.

To make consistent care even more affordable, the center offers FAVORS, an annual membership that stretches your investment and amplifies results. Members get access to curated wellness tools, recovery services, and exclusive partner perks—designed to help you do more with less.

And they’re just getting started.

“We’re always looking ahead,” says Materne. “Whether it’s mobile cryotherapy, testing new therapies or building stronger partnerships, we’re committed to offering the best tools and care to help people feel better and live better.”

Because when healing becomes a habit—everything else improves, too.

Learn more at lccryo.com.