
Just Imagine SWLA: From Vision to Action – Just Imagine SWLA’s 2025 Year in Review
December 2025
Holiday Style with Lydia & Lavender Boutique
December 2025This Christmas season, the heart of our community can be found in its small businesses. They bring joy, character and local flavor to holiday celebrations while playing a key role in keeping Southwest Louisiana strong and connected. Their impact extends far beyond storefronts, shaping the vitality and resilience of the local economy.
“Small businesses are the lifeblood of our local economy,” says Roy M. Raftery Jr., president and CEO of Lakeside Bank. “They not only provide employment opportunities but also circulate money within the community, creating a ripple effect of economic stability.”
National data underscores their importance. The U.S. Small Business Administration reports that small businesses generate nearly half of all private-sector jobs and contribute substantially to the nation’s GDP. Even more meaningful locally, about 67 cents of every dollar spent at a local small business stays in the community, boosting other shops, services, schools and local organizations. “This economic recycling is what strengthens and connects communities,” Raftery explains.
Raftery says Christmas is more than a busy shopping season—it’s a crucial time for the small businesses that anchor our community. The holiday shopping season can make or break a small business, often representing 20–30% of annual revenue according to the National Retail Federation. Many retailers rely on these months to carry them into the new year on solid footing.
But supporting small businesses is about more than economics. It’s about people. Local owners provide personalized service, familiar faces and authentic experiences that big-box retailers simply can’t match. “That personal connection matters,” Raftery says. “At Lakeside, we understand the value of being local because we’re locally owned ourselves. Supporting small businesses is part of who we are.”
Raftery encourages residents to be intentional with their spending during the holiday season and beyond. “Every purchase at a small business helps create jobs, keeps dollars in our community and strengthens the place we call home.”
Discover how Lakeside supports local businesses with tailored banking solutions and award-winning customer service at mylksb.bank.
Pumpelly Tire
Where Customer Service Comes First
For over 60 years, Pumpelly Tire Company has proudly served the Lake Charles and Sulphur communities with quality tires and dependable automotive service. The company is deeply grateful for the loyalty of returning customers and remains committed to continuously improving the customer experience by expanding services and reducing wait times.
What sets Pumpelly Tire apart from similar businesses is their commitment to personal service—they take care of customers from the moment they walk through the door to the completion of their visit, and if an issue arises, they make it right.
Core auto services include alignments, oil changes, A/C maintenance and repair, brake service and battery replacement, along with a full range of tire repair and maintenance offerings. Pumpelly carries tires for every need, from trailers and RVs to passenger vehicles and heavy-duty trucks.
This holiday season, Pumpelly Tire is excited to offer instant and mail-in rebates from top tire brands like Michelin, Goodyear and Cooper tires through December.
And for those looking for a practical and thoughtful gift, Pumpelly Tire gift cards make it easy to give the gift of safety and peace of mind with a new set of tires this Christmas. Shop leauxcal this season to support SWLA businesses!
For more information, call their location in either Lake Charles or Sulphur or visit pumpellytire.com.
RevIVe Hydration
Going Beyond Standard IVs
For residents of SWLA seeking a fresh approach to wellness, RevIVe Hydration & Wellness stands out as a locally owned, nurse-practitioner-led business rewriting the script on self-care. Led by Blair Snider, APRN, FNP-BC, this full-service IV-hydration and wellness clinic empowers clients to feel better, recover faster and embrace ongoing health.
At RevIVe the offerings go beyond standard IV drips. Clients choose from tailored options, including vitamin infusion therapy, glutathione and antioxidant boosters, and injection services designed to support immune function, energy levels, hydration and general wellbeing. What sets RevIVe apart is its practitioner-led model that emphasizes safety, individualized care and convenience. They currently offer mobile services that go to your location. A state-of-the-art clinic is coming in spring 2026.
Blair Snider, owner of RevIVe Hydration and Wellness, is a Lake Charles local with experience in primary care and Urgent Care practices. She has a passion for preventative care and holistic wellness. She is a wife and mother of four children. Blair is dedicated to empowering individuals to feel their best while strengthening the health and vitality of the community she serves.
Supporting a locally owned business like RevIVe matters. When you choose local, you’re backing your community’s health, economy and future. Every dollar you spend stays in SWLA, helping to sustain jobs, build relationships and keep entrepreneurship alive in our region. Local businesses respond quickly to community needs, offer personalized care (as RevIVe does) and bring the kind of neighbor-to-neighbor connection that big chains simply can’t match.
In today’s fast-moving world, it’s easy to overlook the value of local. Wellness isn’t just about what you get, it’s about where you go, who is looking out for you and how your choice ripples outward. RevIVe Hydration & Wellness is doing more than infusions. It is building community, enhancing vitality and making wellness accessible in SWLA. If you’re ready to feel renewed and want to invest in your health and your hometown, it is where to go.
RevIVe Hydration and Wellness wants to help those who support local businesses and will be offering a free $25.00 gift card for every $100.00 spent on gift card purchases in December.
Text or give Blair a call at 337-485-2200. Visit revive-hydration.net for more information.
The Charmed Page
Discover the Magic of Local Authors
Deep in the Cottage District in Lake Charles, tucked away behind One Way Realty, you’ll find a little haven bound together by stories, community and a whole lot of heart—The Charmed Page. It’s a cozy indie bookstore giving storytellers a spotlight and readers a place to fall in love with homegrown literature. The golden-yellow doors practically glow, catching the sunlight and beckoning you to come in, exhale and stay awhile.
Inside the store, the outside world fades and life slows to a comforting hum. Shelves of new releases, gently used books and stories by over 40 local and talented authors fill the space with that perfect “organized-but-cozy” chaos every book lover understands. The Charmed Page feels curated, not crowded. A raven statue named Poe keeps watch atop a bookcase, and somewhere between the towers of books is me–
Hey, I’m Riah Evely.
Bookstore owner. Local author. Resident chaos coordinator.
People often wonder why I opened a bookstore in 2025, especially in a world where you can get books delivered in the time it takes to heat leftovers. The truth? There was a gap in the community I couldn’t ignore.
After being laid off in January 2023, I poured myself into running the Bayou Writers’ Group. For nearly a year, I listened to local authors share the same struggle . . . they had incredible stories, but at the time, no store was willing to put their books on shelves. So, in October 2023, I walked into the only bookstore open at the time, Books-A-Million, to ask how I could get local writers stocked and set up book signings. Their answer? “We don’t do that.”
That was when I decided we needed something different in Lake Charles. Shortly after, I scheduled a meeting at the Small Business Development Center, and for the next year, we built a business plan, piece by piece, until The Charmed Page became a reality.
Today, The Charmed Page is more than a bookstore. It’s a gathering place, a home for writers and a cozy refuge for readers. It’s a place where creativity comes alive through book clubs, writing workshops, bookish craft nights and much more.
As the holidays approach, consider this your friendly neighborhood bookseller PSA: The Charmed Page is stocked with special editions, collector’s editions and gift-worthy reads that make the perfect presents.
Order by December 8th for Christmas delivery and feel good knowing every purchase keeps local authors on shelves, keeps community spaces open and fuels dreams right here in Southwest Louisiana. Discover more @charmedpagebooks on Facebook and Instagram, charmedpagebooks.com, or stop by at 2927 Hodges St., Suite 2.
Belles & Beaus Children’s Boutique
For Your Kids’ Clothing Needs
Belles and Beaus is a small mother and daughters-owned business in Sulphur. They offer a mixture of casual everyday outfits to cute boutique style clothing in sizing from newborn to 14. In addition, they also offer shoes, accessories, baby essentials, books, toys and more!
The goal of Belles and Beaus is to bring joy and provide an experience you’ll remember. Shop local and choose to invest in a business that knows your name, your child’s sizes and celebrates milestones right alongside you.
For more information, call 337-888-1106, visit bellesbeauchildrensboutique.com or stop by at 3709 Maplewood Dr., Sulphur.
YaYa & Company
South Lake Charles’s Best-Kept Secret
Tucked beside Rouses on Nelson Road sits one of South Lake Charles’ most charming hidden gems—YaYa & Company. Although the boutique has been open for two and a half years, many locals are only just discovering the shop that’s quickly becoming a community favorite.
Recently voted No. 1 in Home Décor in Southwest Louisiana by the American Press People’s Choice Awards, YaYa & Company is far more than a home décor store. It’s an experience. From the moment you step through the doors, you’re greeted with the peaceful notes of Christian music and a warm, welcoming atmosphere that feels like home.
Every corner of the boutique is filled with carefully curated treasures:
Beautiful home decor for every room . . .
Gifts for all ages—baby, mom, dad and everyone in between . . .
Thoughtfully selected religious section featuring artwork by Louisiana artist Naomi Maraist . . .
Shoppers love shopping most-requested favorites including: Tyler Candle Company’s iconic “Diva” fragrance and Bridgewater Candle Company’s beloved “Sweet Grace.” For weddings, birthdays and celebrations, you can never go wrong with Nora Fleming, one of the most popular gift brands.
Looking for something special for the men in your life? YaYa & Company has become the go-to destination for unique men’s gifts. From bourbon-themed essentials—cherries, candied oranges, bitters, lowball glasses and more—to golf accessories, hats, socks and game-day polos, they make gift-giving easy.
If you’re shopping for a Louisiana-inspired treat, the Louisiana section is a must-see. It’s filled with spices, gumbo bowls, spoons, state-shaped platters and countless handcrafted items that showcase the flavor of our state.
One of the things customers love most? Walking through the boutique feels like walking through a beautifully styled home. Every display is created to spark inspiration and help you envision how a simple change—an accent piece, a wreath, a bowl, a candle—can transform your space.
Plus, Yaya & Company makes gift giving effortless with complimentary gift wrapping and gift, bridal and baby registries. And this month, they’re offering extended holiday hours, including Sundays from 1:00–5:00 p.m.
Whether you’re decorating your home, shopping for someone special or simply want to treat yourself, now is the perfect time to discover YaYa & Company. Bring your gift list, explore their newest collections and see why so many people are falling in love with Lake Charles’ best-kept boutique.
For more information, visit 5685 Nelson Road or call 337-377-0537. Follow Yaya & Company on social media for new arrivals, specials, and holiday updates!
Bare Body Waxing Studio to BARENUÉ
A New Name, A New Chapter, Same Heart
As we close out another year in Southwest Louisiana, I, Jacquelyn Kraemer, am reminded of how deeply this community supports the small businesses they love. When you shop local, especially during the holiday season, you’re doing more than checking gifts off a list. You’re helping real people grow, rebuild and continue offering the services that make you feel confident in your own skin. And as many of you know, that’s been my mission from day one.
This winter marks a significant moment for us, as we’ll unveil our new name and enter an expanded chapter of our identity in January. While the full reveal is coming soon, here’s what I can share now: our rebrand is rooted in elevating the way our community experiences skincare and waxing. Over the last several years, we’ve grown beyond “just waxing.” We’ve become a place where corrective Korean skincare, Hydrafacials and results-driven facial treatments coexist alongside our signature Brazilian waxing experience. It’s time for our name to reflect that evolution.
The heart behind the rebrand is simple: your skin is not an afterthought. It’s the foundation of every service we perform. We want our new identity to represent transformation, confidence and the kind of care that lasts long after your appointment.
And of course … it’s the holidays. So, if you’re looking to treat someone you love (or yourself, which I fully support), we’re offering our annual BARE-ly Wrapped Gift Cards in-studio all December. When you purchase a $100 gift card, you’ll receive a $10 credit. A $250 gift card earns a $25 credit and with a $500 card, you’ll receive a $50 credit. Credits can be gifted or tucked away for your own self-care next year.
And to kick off the season, enjoy the little $10 boost I included here to help your gifting season, whether you put it toward a card for someone else or keep it for your next treatment.
Whether your favorite service is a Brazilian wax, a Hydrafacial, or one of our custom Korean facials, thank you for choosing us and for choosing local. SWLA has supported my business from the very beginning, and I look forward to sharing the next chapter with you in January.
—Jacquelyn, founder & CEO of BARE Body Waxing Studio – Soon to be BARENUÉ™
Flowers 2 Fabric
For All Your Quilting Needs
Flowers 2 Fabric began in 2007 when Tonya LeBlanc Moak began selling fabric online with a friend, Brenda. Before this, Moak was a licensed florist—hence the name Flowers 2 Fabric.
Moak opened a storefront in September 2019 with 100 bolts of fabric. She now has an inventory of over 1,000 bolts. Besides selling fabric, Flowers 2 Fabric sells Janome sewing machines and hosts classes such as Binding 101 and Quilting 101.
Pattern company By Annie has awarded Flowers 2 Fabric as the No. 1 fabric shop in Louisiana every year since 2023. Moak says, “God has blessed me with a successful business and wonderful customers who shop local.”
Flowers to Fabric is only open on Saturdays and by appointment as Moak is a full-time teacher. The shop will host a Small Business Saturday sale every Saturday before Christmas. Gift certificates are also available.
For more information, email tonya@flowers2fabric.com, visit flowers2fabric.com, call 337-274-1872 or stop by 217 W. Napolean St., Sulphur.
Eighty Eight Outfitters
Sportswear With a Purpose
Eighty Eight Outfitters was created to honor the incredible legacy of Wesley Ryan Hayes—a devoted husband, father, son, brother and friend whose unwavering faith, Southern roots and love for the outdoors touched countless lives.
On October 1, 2024, Wesley’s earthly journey was tragically cut short by a drunk driver, leaving behind a young wife and infant daughter. In the midst of immense heartbreak, Olivia Hayes, Wesley’s wife, felt a divine calling to share his story and continue his legacy. Guided by God’s purpose, and refusing to let his talents be wasted, she founded Eighty Eight Outfitters as a way to celebrate Wesley’s life and the values he held dear: faith, artistry and the beauty of the great outdoors.
Racking her brain, trying to think of the perfect name to embody a brand that represented him best, it hit her. Eighty Eight. Those who knew Wesley may remember that 88 was his football number in high school. Olivia also learned numbers that are repeated are considered “angel numbers” and are a sign of divine guidance.
About a year before Wesley’s accident, he asked Olivia to help restore files from his old college laptop. At the time, it seemed like a simple request—but later, it revealed something extraordinary. As Olivia was building the foundation for Eighty Eight Outfitters, she discovered a folder never seen by her before. Included in this folder was a PowerPoint titled “Brand Ideas.” Inside was a logo Wesley had designed years prior: his initials, framed by angel wings—something he had never shared.
At Eighty Eight Outfitters, the hope is that every individual who wears their apparel is led to live life to the fullest, always seeking the next adventure, while drawing closer to the Lord. Collections are released in limited edition drops, each one inspired by faith, legacy and the outdoors. Upcoming launches, restocks and behind-the-scenes stories are announced primarily through social media and their VIP email list—so if you want early access, that’s where you’ll find updates! While many products are exclusive and only available while supplies last, they also keep a collection of best sellers in stock year-round for those who want to wear the brand every day.
Through this mission, Wesley continues to lead others toward Heaven, and Eighty Eight Outfitters is humbled to have you on this journey with them. Together, celebrate his love for the outdoors and the lasting impact of a life lived with purpose.
For more information, visit eighteightoutfitters.com or @eightyeightoutfitters on Facebook, Instagram and TikTok.
Gordon’s Drug & Fine Gifts
More Than a Pharmacy
Gordon’s Drug Store has been serving the community since 1897! For 129 years, Gordon’s has been providing quality healthcare, friendly service and uniquely curated gifts that will always surprise and delight.
On October 1, 2025, George Paret, pharmacist and owner of Gordon’s Drug Store, welcomed a new co-owner and partner to the store, Raymond McCall. Raymond is also a pharmacist and will be working alongside George and the wonderful team.
Gordon’s Drug Store continues to provide the great healthcare and high-quality services they are known for. In addition, new customers are welcome to get their prescriptions filled and shop in store for beautifully curated gifts. Gift wrapping is free!
Gordon’s is adorned with Christmas splendor in every area of the store. Gift giving is easy as the store has numerous items that are $50 and below, prewrapped and ready to delight that special someone. And decorate your tree with custom crafted ornaments made from oyster shells, hand painted wood, and okra!
For the person who loves great smelling clothes and a cozy home, Gordon’s has the Tyler fine line of laundry scent, candles and sprays. And, this year, there will be another great home fragrance brand, Votivo.
Thinking of a spa? Find everything from face masks to bath salts to body creams that are sure to take you away for some peace and quiet!
For the ladies, get ready for upcoming parties and gatherings. Find blouses, sweaters and dresses sure to make you glisten at a party. There are also sparkling accessories to finish off your outfit.
For the Mahjong Mavens . . . Gordon’s is your headquarters for the game pieces, mats, holders and bags to carry to and from your latest Mahjong event.
Discover holiday-themed and everyday Swig insulted cups and mugs sure to keep you hydrated during the holiday season. For the quick get-away, grab designer-inspired weekenders for all your holiday travels.
And don’t forget that Gordon’s carries a wide selection of Christian related items from nativities, ornaments and jewelry.
For more information, visit gordonsdrugandfinegifts.com, call 337-477-6773 or stop by 2716 Lake St.
Queen of Threads
For Your Monogramming Needs
Queen of Threads, a monogramming and more shop, was established in 2013 when Amanda Moreno told her mother, Kandy, she wanted to buy a monogramming machine. It wasn’t long till they purchased a bigger machine and started selling custom items on Etsy, and soon after, another machine followed.
Their product line grew and in 2017, Queen of Threads moved into their current location on Nelson Road.
Queen of Threads offers monogramming on items sold in store or customers can bring in their own items to be monogrammed. The store offers a baby registry. Each customer receives a one-on-one consultation to design the perfect coming home collection for their new arrival. They carry a variety of baby items, children’s clothing up to a size 5 and gift items. There are many different fonts and designs to truly customize any outfit. Seasonal items are currently popular, including a fall and Christmas collection for kids. The collections offer everything from gingham pajamas to a nutcracker sweatshirt.
The shop also serves local businesses through custom logo creation and monogramming services. Need a personalized backpack or duffel, or even a special piece for football season or Mardi Gras? Queen of Threads can help bring your vision to life.
For more information, call 337-564-5960, visit queenofthreadsmonogramming.com or stop by 4031 Nelson Road, #400.







