FAMILY WORKS: Henderson Family Enterprises
September 2026
Mary Guzzino Wilkinson, SWLA Pro-Life Billboard coordinator, made it her mission to help women and babies avoid abortion in 2021.
She says she was trying to figure out how she could make a difference when God kept reminding her about the saying that a picture is worth a thousand words. One night she searched for “soul at conception” online in an attempt to find a picture that would say more than a thousand-word story. She discovered a company which sold pro-life banners under this name with imagery she connected to. She delivered a few banners before she felt the Holy Spirit tell her to “go bigger.”
Wilkinson started SWLA Pro-Life Billboards in April 2021 and partnered with LA Right to Life and their ongoing educational efforts. Below she details the ongoing effects of the organization.
What are the goals when placing a billboard?
• Present the truth – pre-born life is human life.
• Provide the resources to empower a woman, and father of the child, with the immediate and long-term needs, to make life affirming choices.
We know that changing culture begins by reaching people where they are. As long as hearts can be changed, women can be supported and unborn children need advocates, we’ll continue finding innovative and effective ways to bring the message of life into our communities.
What are SWLA Pro-Life Billboard’s immediate goals?
Educate through FindHelpLA.com
We let women and fathers know they’re not alone. There are a host of caring people ready to walk with them.
Save Lives
Our billboards may be the only sign of help and hope a confused and overwhelmed person sees.
Sustain and Extend
We have six billboards in SWLA, with stationery and digitals rotating to a myriad of locations throughout. Other cities in Louisiana have displayed our graphics. We’d like to extend even more, especially in cities with colleges and universities. Young adults, ages 19-29, face the highest pressures, such as economic, resource and relationship instabilities which can lead them to seek abortions.
What’s the impact you’ve seen through SWLA Pro-Life Billboards?
Generations of hearts and minds have been affected as evidenced by numerous testimonies and observations. A 39-year-old mom stated, “I was stopped in traffic on Ryan Street and saw one of your billboards—the one that said, ‘I’m not a choice, I’m a child.’ I burst into tears as I was contemplating an abortion due to my age and pressure from family. Now, I’m going to show them this message. And I’m going to keep my child!”
Figures from 2023 to present show our pro-life billboards have been viewed by drivers and passengers over a quarter of a billion times throughout the state. That means we have shared the dignity of every human life, sparked conversations about life in the womb and pointed women facing unexpected pregnancies toward real, life-affirming help more than 250,270,092 times.
In 2026 alone, there were over 4,000 hits to the FindHelpLA.com. People are reaching out to resource centers and finding solid help and viable options for a positive future, even with an unplanned pregnancy. Our purpose is much more than preventing abortion. We want the power of SUPPORT to create something beautiful in its place!
For more information, visit swlaprolife.com.
