Coffee: 30 Expands their Vision

by Matt Dye

Some say, it’s all in the timing. 

Some say, it’s the right opportunity. Usually, it’s a mix of both. 

Coffee:30 put in the time, and over the course of the past five years, put in the work. In doing so, they grew enough to open a

by Matt Dye

second location. But there was still more to come.  

Then came opportunity. 

“We had just started actively hunting for a new space, but when this location became available, it immediately felt like the right next step,” owner Joshua Smith says, in reference to the abrupt departure of Salt Revival Oyster Co. from 3420 Ryan Street back in October. 

“Coffee:30 had outgrown its original home—not just in volume but in vision,” Smith continues. “We saw an opportunity to build the café we always imagined with more room, more hospitality and more ways to serve our community, all without losing what makes Coffee:30 special in the first place.” 

The result is the next evolution of Coffee:30, which Smith describes as a “true gathering space.” Not only is there considerably more room for guests than before, but the added space has allowed for other upgrades, such as a full bar and an area for live music. With specialty cocktails and an expanded menu, Coffee:30 is more than ready to handle your brunch party. 

Speaking of brunch, Coffee:30 was already known for their lavish breakfast creations, chicken and waffles, and beignets, but with the expanded menu, they’ve added items such as the Ribeye Steak and Eggs, Shrimp & Grits, and the Centennial Smash Burger.  

The addition of the full bar has been a “game-changer,” according to Smith. From mimosas to bloody marys to espresso martinis, Coffee:30 now handcrafts unique cocktails that stand on their own or perfectly pair with brunch, which is exciting, because as Smith points out, “Specialty coffees and signature drinks are at the core of everything we do.”  

With only a month in the new location, the support from the community has been humbling, according to Smith. Not only have Coffee:30’s regulars found their way to the new location, but the number of first-time guests has been incredible. “This café isn’t just ours. It belongs to the community, and that support reinforces why we do what we do every day.” 

That mentality and the continued outlook on growth is also evident in Coffee:30’s recent movement toward franchising. Coffee:30 started as a mission to serve God, family and community while rooted in great coffee, quality food and genuine southern hospitality connection. Coffee:30 is looking for owners who believe in their mission, values and commitment to quality.  

For more information on owning a franchise, visit coffee30franchise.com.