Rouge et Blanc Debuts New Logo

For nearly two decades, Rouge et Blanc has raised a glass to the arts. This year, the fundraiser is getting a logo rebrand.

The longtime Bacchus did his job well. He was, after all, the god of wine, revelry and a good time, which is apropos for a day involving 200 wines and some of the best food SWLA has to offer. But this year, Bacchus hands over the glass to someone a little closer to home: McNeese’s own Horse and Rider, glass held high.

The message is clear. McNeese State University Rides for the Brand and raises a glass to the artists who make life richer, cooler and more beautiful.

To the visual and performing artists on campus; to our arts educators; to the musicians, actors, dancers, painters, writers, makers and dreamers working throughout Southwest Louisiana; to our shared culture, our shared history and every art form that helps tell the story of who we are; we raise our glasses to you.

Whenever you raise that glass at Rouge, you are doing a whole lot more than toasting. You are fueling what Banners has grown into: year-round arts and humanities programming, multi-discipline master classes, all-ages workshops, artist residencies, and outreach and opportunities to bring extraordinary artists into our community. The community helps Banners practice philanthropy as the organization provides free and reduced tickets to military members and veterans, first responders, and educators, while keeping Banners programming free for McNeese and SOWELA students. Access to arts and culture raises the quality of life in our region.

And Rouge patrons have helped make an impact far beyond McNeese’s campus. Support provided the resources needed to get Louisiana’s new arts license plate across the finish line, creating a new revenue stream to support the Louisiana Partnership for the Arts and statewide arts advocacy.

And Rouge is the party that makes it all possible! Who knew a rhinestone-covered day of wine, food and joie de vivre could get so much done? That is why Rouge is incredibly proud to be Southwest Louisiana’s premier celebration of wine and food.

So, pull on the boots. Add some sparkles and some bling. Come hungry. Come thirsty. Come ready to party with a purpose. The Horse and Rider is raising a glass. We hope you will raise yours with us.

Purchase your Rouge et Blanc tickets at banners.org.