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March 2026by Kerri Cooke
Obtaining healthy, voluptuous curls and waves is usually on every straight-haired girl’s bucket list. Even for those with curly hair, using the correct products can help curl retention and health. Since most people have some form of curl pattern to their hair, you can most likely achieve a beautiful, wavy hairstyle. However, find the products that work for your hair texture and use the correct styling tools. Thrive spoke with Samantha Paulk, owner of Elan Boutique Salon, to get tips on how to best achieve your desired curly hairstyle.
“Women can encourage their natural curl pattern by starting with products specifically designed for curls or waves,” Paulk says. “A curl-focused shampoo and conditioner will help provide the moisture curls need without weighing them down.” Avoid products that contain words such as “sleek,” as they will most likely promote straightness in the hair. Using an intense moisturizing mask can also cause the hair to become straighter as the ingredients can weigh hair down.
Once you’ve washed your hair with appropriate products, Paulk says the next step is to use a curl enhancer. “This helps define the curl pattern, control frizz and maintain shape without leaving the hair crunchy.”
For those who aren’t prone to curls, Paulk emphasizes that styling techniques appropriate for your hair are vital. “Starting with a quality blow dry primer helps protect the hair from heat while creating a foundation that adds grip and longer lasting hold. The type of hot tool used also matters. Some hair types respond better to a flat iron curl, while others hold best with a traditional curling iron.” If your hair doesn’t hold curls for long, she suggests spraying them with hairspray and keeping them pinned until it’s time to attend your event. If your curls last into the next day, Paulk suggests using a revitalizing spray to refresh the hairstyle.
The two top curly hairstyles Paulk is seeing are Hollywood waves for formal events and beachy waves for everyday life. But, she says, she is thrilled there’s an increased interest among curly haired women to show off their natural pattern instead of defaulting to straightening.
Paulk recommends the brand Davines for all your curly haired needs and emphasizes that no matter how you want to wear your hair, keeping it healthy is key. “Maintaining healthy hair starts with using the right products for your specific needs. Choosing a shampoo and conditioner that target your hair concerns, whether that’s dryness, damage, color care or frizz, can truly be a game changer. Monthly deep conditioning or strengthening treatments help keep the hair balanced, nourished and resilient. And stay consistent with haircuts every three-six months to prevent split ends from traveling.”







