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High-Waisted Bottoms
Tapping into retro vibes from the 1950’s, swimsuit designers are offering shorts or high-waisted options. The suits can be cinched to vary coverage, but overall, the style hides a multitude of sins and is perfect for those who prefer to be active at the beach or while enjoying water sports. Glamorous and sassy, the high waisted silhouette is a great option for every body type and delivers both comfort and coverage. Bonus retro points if you pick up a floral pattern for the ultimate style throwback.
Cool Cut Outs
Wherever you look this summer, you will see suits with interesting cut outs and shapes. The one-shoulder style is especially hot. It delivers great coverage while still offering visual interest. Dealing with unusual tan lines, however, might be an interesting challenge! These bodysuits and bikini tops are stylish enough to be paired with jeans or shorts and worn out and about after leaving the beach or pool.
Elevated Animal Prints
Animal prints rule . . . still! This fashion forward trend takes on new life this summer. The ever-popular leopard print gives way to more zebra and tiger patterns for a new take on an enduring trend. To give things a fresh vibe, designers are having fun with unexpected colors on the wild side. So don’t be surprised to see hot pink zebra stripes or purple cheetah patterns! It is all about personal style and unique touches.
Barely There
The 90’s are back in a big way with this trend. Flattering v-cut bottoms are paired with simple bandeau tops. And the basic triangle top is making a comeback too, complete with micro strings that can be adjusted or tied in a variety of ways to minimize tan lines or accentuate your waist. There is no hiding in these minimalist bathing suits so pack your confidence in your beach bag!
Bright Colors, Soft Fabrics
Color is everywhere this season. Designers are dipping into the Pantone wheel to choose bright, happy shades that reflect light. Soft to the touch fabrics with interesting textures keep swimwear comfortable (think stretchy and ribbed) while specialty textiles with sheen lend visual interest. Vintage-inspired prints and floral patterns elevate swimwear to glamorous with a strong nod to the past.
Lingerie Inspired
Anyone who watches reality TV has already seen the lingerie inspired swimsuit trend on display. Certain celebrities (starts with a K and ends with ‘ardashian’) are legendary for their barely-there bikinis, driving popularity of this skimpy trend. Loincloth bottoms and high cut thongs are not for the faint of heart. But bra style bikini tops with underwire offer up extra support in flattering styles and will work for most women. The sculpted version offers a look polished enough to double as loungewear after basking in the sun.